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Posted on June 6th, 2013 by in Aviation Insurance

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Ingredients To Building A Successful Brand

Posted on August 27th, 2012 by in Business Branding

Building a successful brand of any product requires dedication, extensive research and consistent quality of the product. Quality in a product will guarantee that the product will sell over and over for years to come. The product will assume a name and be the symbol of quality in that specialty. Building a brand name product requires extensive work in producing a quality product. Only the best ingredients must be considered for a brand name delicacy. A perfect example of a quality brand name product is brand name chocolate. Only the finest cocoa imported from countries like Switzerland and Germany comprise the ingredients of exquisitely made chocolates.

When building a brand that will last relative to furniture, the furniture must import the finest wood and then the wood is painstakingly sculptured by hand. Each intricate detail embedded into the construction of the furniture. Once the furniture has been made, the piece is labeled with a brand. Then the furniture is observed. How the furniture ages and the kind of aging that the furniture endures is the report that will be extracted for future reporting. Once the furniture’s quality and aging is acknowledged, that brand of furniture will be associated with a brand. Production of quality furniture that lasts is one of the qualities desired in building a successful brand of furniture.

When building a successful brand of appliances consider manufacturers who create only the most meticulously made and only the best parts for the appliance were bought or made to order and then the appliance was constructed. When quality parts are used to construct a quality appliance then a top quality appliance is the result. That is the reason some brand names are recognized as providing only the best quality made appliances. Quality production and care in construction are two components that guarantee building a successful brand.

When building a successful brand name in clothing, consideration for only the finest of fabrics and threads is essential. The shape and design of the clothing become the second component to the success of a particular brand. If the clothing is unique in style, has a rich and elegant fabric texture and is meticulously made, the brand will be a huge success. In some cases, the brand can be an immediate success. Another component to a successful brand of clothing is size availability. If a brand caters to a certain clothing size, this will create a brand name for that size of clothing. Women who wear sizes 0-4 can only wear certain brands of clothing that will accommodate small body frames. When a certain brand can easily be made and made accessible the brand will be successful. Continuous purchasing causes a brand to be successful.

Once the quality of the brand has been acknowledged then the brand will be purchased based on the past success of it. The product will gain a successful name brand based on consumer satisfaction with the product. Then the brand will be successful. It is then the responsibility of the owner of the brand to continue to provide the quality ingredients and construction to keep the brand name successful.

When considering components to building a successful brand, the brand owner must consider and research brand product ingredients, the amount of labor needed to construct the product.
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Who is this Roger guy I keep hearing about?

Posted on July 20th, 2012 by in Aviation News

roger-murdockRoger is fairly common in a cockpit. It does not matter what flight, or what kind of airplane, it is common to find Roger there. In fact, you can find Roger all over the airwaves between airplanes and when talking to air traffic control. Some even get formal calling out the full name of Roger Wilco. So, who the heck is this guy? How does he get around so much and why is everyone talking about him?

If you do not know Roger, you do not know flying! Okay, to be fair, it is not Roger, but roger. The reason for the distinction is because we are not talking about a person here. What about roger wilco you might ask? Again, this is not the name of a person that they are referring to. It is an aeronautical term used when talking on the radio.

  • The significance of roger on the radio is simply to say “received”. The reason why this came to be is because the call sign for the letter “R” used to be “Roger”. It is the same alphabetic system used today by the military, only the call sign for “R” has recently been changed to “Romeo”. The letter that started the trend has already become a part of aeronautical terminology and will not be changed just because the call sign for the letter “R” has changed. The letter “R” is still synonymous with received and is used in every aspect of the aviation industry.
  • The term was started in 1927. The letter was chosen by the aeronautical industry because it was easier to hear than the word received. The amount of noise in a cockpit at the time was really cumbersome to hearing anything over the radio. Simplification was necessary to make sure that better communication could occur. It was also necessary to come up with a unified term which could be used throughout the world.
  • As World War II set in, the term solidified because it broke down language barriers between pilots of different countries. The word received was not something many would be able to learn easily, but a name was a lot easier to learn. They would belt out the term roger and everyone would know that they have heard the instructions that were being told to them. This solidification of the term is the reason why so many people around the world still use the term to this day. It has not been translated or changed to make it a lot easier for pilots traveling throughout the world to communicate with the air traffic control centers.
  • So why would they tag on the “Wilco”? This has got to be some famous pilot’s last name right? In fact, it is just another abbreviation. The military is famous for shortening terms to simplify them and make things easier to understand in tense situations. This is not an elaborate code or even an acronym like SCUBA. No, this is just an abbreviation for a longer term. Instead of saying “roger, will comply”, pilots started saying roger wilco instead. So, why say roger wilco? The term means I have received the information and I will follow the instructions. It was a way to make absolutely certain that the communicator knew that the pilot has heard what was being conveyed and that they will follow the instructions.
  • The term roger has been heard in all aspects of aviation. It is inescapable. Even when watching movies and other such forms of entertainment, it is normal to hear the term bantered about. Even the trips to the moon have been a place to hear the term. Astronauts are just an offshoot of the aviation industry after all, so it is normal that you would hear this term used by those pilots.
  • The term has become less a way of communication with just pilots and astronauts and has become a way of talking when communicating on the radio. It is also possible to hear the term used with truckers and other ground based radio handlers. The term is widely used on the radio as a way to let people know that you have heard and understood what is being said to you.

So, the next time you are on your own walkie-talkie or you happen to be flying with your buddies on a transcontinental bi-wing flight, make sure you are using the term roger when receiving information. You will not only sound official when speaking on the radio. You will be able to know why you are saying it.

Want to hear some ROGER ROGER from Airplane the Movie? Check out our Airplane Movie Soundboard here. Hours of enjoyment.

Global Airport Operators and Aviation Authorities Around the World To Gather at Hong Kong in June

Posted on February 15th, 2012 by in Aviation Press Releases

Friday, 3rd February, 2012 — Just completing their a £22 Million refurbishment programme on its principal runway Manchester Airport now operates UK’s the first un-grooved BBA surfacing runway lit by low-energy LED lighting.

For press registration, please contact Rani Kuppusamy at rani.kuppusamy@iqpc.com.sg

Awarded UK’s Best Airport for the fourth time, Head of Group Assets Manager, Civils and Infrastructure for the Manchester Airport Group, James Wood will be sharing his experience overseeing this mammoth project at the Airport Engineering and Asset Maintenance Summit 2012

The refurbishment programme on its principal runway 05L/23R (Runway 1) was vital to replace infrastructure as the last major maintenance project was in the 1970/80s! Undertaking this complex project involved the replacement of the entire runway surface and a completely new lighting system. The success of the project ensured greater energy efficiency and represented the airport’s determination to reduce its carbon footprint.

There is a huge drive amongst the aviation industry to move towards the vision of achieving carbon neutrality. However addressing airport environmental and sustainability concerns is just one of the many other challenges Airfield Engineering and Maintenance Heads face.

Air travel growth is continuing to boom in Asia Pacific, therein creating an urgent need for runway expansions, upgrades and refurbishments and increasing the demands made on airfield maintenance schedules and strategies.

So how are Airport Engineering and Maintenance Heads looking to achieve operational excellence?

Airfield Engineering and Maintenance Summit in Hong Kong will feature exciting new highlights: A detailed analysis of Korea Airports Corporation’s Pavement Management System used to extend the lifespan for the runways in 14 airports, in-depth guidance by the Armann Norheim, ICAO Friction Task Force on the safety requirements and requisite key performance indicators, FAA’s latest research study enabling runways to achieve a 40-year lifespan as well as a study undertaken by the Greater Toronto Airports Authority comparing and contrasting the impacts of alternative runway materials and design and many more.

In addition, Distinguished Research Associate, Thomas J. Yager from NASA will be conduction a short workshop on pavement texture and the available techniques to measure and improve texture. Tom’s career spanning over 40 years involved evaluation of aircraft ground handling performance, solution of Space Shuttle landing issues and development of several different tire/pavement friction devices. He has authored or co-authored over 140 technical reports.
June 20 and June 21 will see a gathering senior Operations and Engineering experts from around the globe discussing cutting edge strategies to ensure airfield safety and successfully increase the structural lifespan of their assets through novel pavement design and maintenance strategies.

About the Airfield Engineering and Maintenance Summit:
The 3rd Annual Airfield Engineering and Asset Maintenance Summit is dedicated to gathering senior Operations and Engineering experts from major airports, aviation authorities, and international aviation organisations to discuss the key challenges airports face in maintaining and improving airfield pavements and other valuable assets. It’s the leading event in Asia and has successfully attracted well over 120 global thought leaders and senior engineers from airports year on year.

About IQPC:
For over thirty years, IQPC has helped the world’s leading corporations solve their business challenges through the sharing of practical industry solutions and global best practice. In the process, the company has built a formidable reputation for quality and value. The world’s most progressive companies have benefited from IQPC’s unrivalled global reach, which has connected international expertise with regional and local leaders.

IQPC Worldwide Pte Ltd
rani.kuppusamy@iqpc.com.sg
65 6722 9399,

New Phenom 100

Posted on January 16th, 2012 by in Private Jet Charters

Embraer-Phenom-100The year 2008 was a game-changer in the world of jet charter.

That was the year that the Brazilian jet manufacturing company Embraer released the Phenom 100, which quickly became a favorite in the light jet category.

With one operator at the helm and crew onboard, the Phenom 100 has the capacity to accommodate up to six passengers, but is at its most efficient with four passengers.

  • This is because with four passengers the Phenom 100 can fly just over 1,000 nautical miles at 449 mph. It also features the latest in cockpit design and its advanced technology allows for operational costs to be 30% less than those of similar jets.
  • While its efficiency and cost are selling points with customers, what really closes the deal with frequent fliers is the comfort on the Phenom 100. The cabin is almost five feet tall providing passengers with ample room while seated and moving about the cabin. This jet also features the largest windows of any other jet in its class, which provides more natural light in the cabin and decreases drowsiness amongst passengers.

The Phenom 100 also offers in-cabin baggage compartments, a fully enclosed lavatory, and partial galley.

With all of its comfort, style, and performance, it’s hard to believe that one year after its release Embraer one-upped itself by releasing the Phenom 300.

Like its predecessor, the Phenom 300 was an instant success.

  • It’s a fact that the Learjet, the Phenom 300’s strongest competitor, can fly faster and higher than the 300, but the Phenom 300 can fly 240 miles farther, has better fuel economy, and performs better on short runways.

When fully loaded, the Phenom 300 can travel 1,800 nautical miles making it a favorite amongst domestic travelers who dread fuel stops.

Like the Phenom 100, the 300 has a spacious and comfortable cabin, and lower operating costs than other jets in its class. But the similarities end there as the Phenom 300 has a longer fuselage, swept wings, and is able to fly faster and climb higher than the 100.

Its spacious cabin provides the utmost in comfort, especially with its almost fully-reclining seats and adjustable armrests so passengers can kick back and relax before arriving at their final destination.

The large cabin size also provides space for a full-sized sink and commode in the lavatory.

The bottom line with both of these jets is that they provide passengers with the utmost in comfort and style, which is why they are both destined to be favorites amongst the jet charter crowd.

 

Flying Via Private Jet Charter

Posted on September 28th, 2010 by in Private Jet Charters

fbjetWhether it is your birthday, wedding anniversary or some other remarkable date, people often have a problem when it comes to finding a suitable present in order to impress the one they care about. Searching big stores or boutiques trying to find something that not only will impress your loved one, but also provide a great memory is not easy task. With all the new gadgets available in today’s fast paces world, making a choice is truly becoming a real nightmare. To a few individuals money may seem like the best choice for a present, while for others buying a gift from a jewelry store is the perfect choice. A lucky few may get tickets for a trip to an exotic place and one thing that can make it even more special is to have a trip on a private jet.

This kind of gift can be much more impressive as a present than your normal run of the mill, every day presents that they are used to receiving. A trip on a private jet charter is something that will live on in their mind for a long time to come and will make them the envy of all those who know them. The person can travel in ease and at their convenience, since private jet charter companies do not fly according to schedules. Booking a flight on a private plane, complete with a luxury interior, you can be assured that the present will be even more unforgettable. It can also include a nice meal during the trip with beautiful music in the background. Imagine flying thousands of miles up in the air in the privacy and comfort of a private charter jet. This could be a romantic time to propose your future partner or just a great anniversary gift for that special someone in your life. The possibilities are endless when it comes to ways to make this trip as special as possible.

Commercial air travel these days is a very time draining and exhausting exercise. This is just one reason why so many people are turning to private jet charter services. Best of all the use of a private jet service does not cost have to cost you a fortune. In reality, if you take all the aggravation of standing in a queue and all the security clearances before a commercial flight, you will most likely prefer and appreciate what a private jet has to offer.

By far the most important factor of having or making use of a private jet is that you no longer have to fly at a time that a commercial airliner has decided for you. Another great reason is the ability to have a state-of-the-art office on board your jet. Comfortable seating and a relaxing environment, with soothing music of your choice, will leave you feeling well rested and in top shape to put you at your best for that business deal you need to close.

The best thing about a private jet is that you no longer have to worry about missing another flight again. Private jet charter services are not as expensive as you might think and it’s important to remember that when you are flying a private jet, you are paying per flying hour, and nothing more. One of the greatest presents that you can give to your loved ones is this unique experience. A once is a life time event should be as memorable as possible and a private jet can accomplish that easily for you.

Looking for a Jet Charter Quote? – Click Here

A&P Mechanic

Posted on April 1st, 2010 by in Aviation Jobs

Posted on: 2010-03-30 A&P Mechanic

Aerotek Aviation is currently seeking top notch A&P Mechanics for seasonal work in Montana. These positions are expected to last for 3+ months.

These unique positions will include a variety of work on large aircraft including engine and sheetmetal work. Work will include scheduled maintenance and modifications.

Qualified applicants, please apply below

Click HERE for full JOB INFO

Ramp Service Agent

Posted on April 1st, 2010 by in Aviation Jobs

Posted on: 1999-11-30

REPORTS TO: Station Manager
STARTING WAGE: $9.86/hour + $5.50 cost of
living differential= $15.36/hour**This position does not offer relocation
assistance**

PRINCIPLE DUTIES & RESPONSIBILITIES:
– Load and offload luggage and cargo with the use of conveyor belts
or forklifts
– Transport luggage and cargo to various airport locations,
maintaining ramp and warehouse areas, marshaling and pushing back
aircraft

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:
– Must be willing and able to relocate to Yakutat within 4-6 weeks
at your own cost
– Minimum of 2 years customer service experience
– Must be at least …

Click HERE for full JOB INFO

Customer Service Agent – Bethel

Posted on April 1st, 2010 by in Aviation Jobs

Posted on: 1999-11-30

REPORTS TO: Customer Service Manager
 
STARTING WAGE: $16.22/hour*
(*base wage $10.72/hour, plus $5.50/hour Arctic
differential)

LOCATION:  Bethel,
Alaska

**This position does not offer
relocation assistance**
PRINCIPAL DUTIES & RESPONSIBILITIES:
– Responsible for assisting customers with travel needs such as
answering inquiries, ticketing, checking-in passengers, and
boarding flights in a fast-paced environment
– Sell tickets and ensure cabin accommodations
– Perform computer and paperwork tasks
– Evaluate and prepare flights by arranging seat assignments and
load, coordinate special meals, and upgrades
– …

Click HERE for full JOB INFO

Customer Service Representitive – Orlando, FL

Posted on April 1st, 2010 by in Aviation Jobs

Posted on: 2010-03-30 Assist customers with requested services such as fuel, catering, hangar space, hotel accommodations, ground transportation, etc. Resolve customer requests, questions and complaints regarding the Company’s services or products. Comply with Company policies and procedures related to customer service standards, ramp, safety and security procedures. Communicate with customers via telephone, fax, face to face, e-mail, ConciAir System, Unicom/air to ground radio. Bill customers for services rendered. Set up new accounts; maintain records and reports and other clerical duties. Maintain and stock information, materials and …

Click HERE for full JOB INFO